Do phrases like “A/B testing”, “split testing” and “conversion rate optimization” overwhelm you? Fear no more. We’re breaking down the basics of A/B testing to make it easy and doable for you, starting today!
In this guide you'll learn:
- Why A/B testing is essential
- The key components to a good test
- How to decide what to test
- Tools for easy and affordable testing
- How to track tests and make data-driven decisions
If you want to get more supporters, volunteers and donors, then it’s time to get serious about increasing conversions on your site. And the best way to do that is through a simple, yet powerful tactic called “split testing” (aka A/B testing).
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