Getting Your Brand Narrative Right: Passing the “So What?” Test with Gilles Gravelle

The evolution of technology is creating a wave of challenges and opportunities for organizations to communicate with new and existing donors. There are a lot of organizations with great ideas, missions and campaigns—but donors today want more information than ever before to make the most influential decision with the highest impact.

Watch this webinar to hear Gilles Gravelle, the Director of Research & Innovation at The Seed Company, discuss how nonprofit organizations can provide meaningful and convincing answers to the most important question a donor can ask: “What difference is your cause making?”

What you’ll learn:

  • What donors really want to know about your organization.
  • What a successful donor journey and experience looks like.
  • How to help donors see the value of giving above and beyond.