Peer-to-peer fundraising is becoming increasingly prevalent thanks to Facebook’s donation tools that inspire followers to fundraise on a nonprofit’s behalf. P2P supporters are excited and active in raising money for causes they stand behind.
We’ve partnered with Liz Huang, Creative and Digital Marketing Manager, at The Bowery Mission in New York City to share her team’s experience promoting and supporting P2P fundraising efforts, as well as great tips she’s picked up along the way.
The Bowery Mission’s supporters have hosted several volunteer-led campaigns to raise money for homeless and hungry men, women and children across NYC. P2P fundraising accounted for nearly 16% of The Bowery Mission’s revenue in 2018.
Here’s what you’ll learn:
- What is P2P fundraising?
- Why is it important and what impact it can generate for your organization?
- How has P2P changed over the years?
- Key metrics and pro tips from experienced nonprofits
Why not encourage your biggest fans to raise money on your behalf? People love to do it! All they need are the tools to get started.