Using Email Challenges to Grow 300%
With Laura Hatcher with Love Worth Finding
Many people have good intentions when it comes to downloading and consuming the content that you provide, but many times they never get around to it. In this episode of the Ministry at Scale podcast from the 2021 Digital Ministry Conference, Laura Hatcher explains how she and her team at Love Worth Finding have been able to increase their engagement up to 300%.
Love Worth Finding is a legacy ministry that uses the teachings of the late pastor Adrian Rogers. In order to increase engagement and help people find and consume content, the team at Love Worth Finding began using bite-sized email challenges to encourage people to make a difference in their own lives. The content that comes from the email challenges is provided day to day and helps to build trust with the users.
Before implementing email challenges, Love Worth Finding saw 450 PDF downloads per month. Once the email challenges began, the team saw engagement increase up to 2,200 downloads per month. Simply by changing the format of how content was shared, they were able to increase their engagement by over 300%.
If you and your team are wanting to implement email challenges, where is the best place to begin? Laura suggests starting small. Once you start to figure it out, then you can start to create larger or longer challenges. You will begin to see the number of subscribers grow and ultimately it will provide valuable content for your subscribers and will provide an easy way for them to consume it.
To hear more advice on using email challenges to increase engagement, listen to the full episode of the Ministry at Scale podcast.