Resources

Free guides for digital ministry practitioners

Check out the latest Five Q guides for all of your digital needs. Our most popular guides cover Facebook Audiences, Google Analytics, and GDPR.

Cover of the Five Q AEO Strategy Guide for Ministries and Nonprofits

Featured guide

AEO Strategy Guide for Ministries & Nonprofits

AI is no longer just a tool people use. It's now the gatekeeper standing between your ministry and the people searching for exactly what you offer.

Google AI Overviews alone reach 1.5 billion users worldwide, and ministries that don't adapt their content strategy risk being left out of the conversation entirely.

Download our AEO Strategy Guide to learn how to get your ministry cited, discovered, and clicked in an AI-mediated world.

More free resources

Guides, templates, and tools

AEO Strategy Guide

Guide

How to get your ministry cited, discovered, and clicked in an AI-mediated world.

Google Ads Grant Guide

Guide

What metrics matter to your organization? Get your free copy of the Google Ads Grant Guide.

2024 Ministry Benchmarks Study

Study

We reviewed the digital footprint of 1000+ ministries large and small: social media, SEO, page speed, and the Google Ads Grant.

Year-End Campaign Template

Template

A campaign overview, planning schedule, and complete tracking forms for your year-end campaign.

Ministry Scorecard

Scorecard

A scorecard with powerful data that highlights your growth opportunities, plus a brainstorming session to help you act on it.

Digital Ministry Toolkit

Toolkit

The Ministry Benchmark Study, a customized Digital Ministry Scorecard, and a digital brainstorming session with a Five Q strategist.

Creatives Lead

Book excerpt

Free excerpts from Eric Brown's book Creatives Lead, including a leadership temperament assessment.

Design Thinking in Nepal

Book chapter

How the team at Impact Week used design thinking to keep driving impact in a virtual challenge during the global pandemic.

Report

Navigating the AI Tool Landscape

Ministry leaders are being asked to make high-stakes AI decisions with no shared framework. Five Q compared five leading AI platforms (Claude, ChatGPT, Gemini, Cursor, and OpenClaw) across eight capability layers, backed by independent benchmark data.