Free Guides for Digital Ministry Practioners
Intro to Google Analytics
Website data is key for successful online fundraising and marketing. For example, do you know how visitors are finding and interacting with your website and digital campaigns? Analyzing this data will help you make informed decisions when improving your online presence, launching new fundraising campaigns and measuring engagement strategies.
Google Ads Grant Guide
The Google Ads Grant program is more than free clicks. It's in-kind advertising that has the potential to significantly multiply your impact. Google’s powerful search engine enables nonprofits to increase awareness, recruit volunteers, promote upcoming events and boost donations.
Donor Engagement Retargeting Guide
What if every person who visited your website signed up for a newsletter, attended an event, volunteered, or donated? Can you imagine the impact you would be able to have?
For most nonprofits the opposite is closer to reality. With the average conversion rate hovering at 1%, you are likely seeing 99% of your visitors leave without engaging at all. If that sounds familiar this guide is for you.