Free Guides for Digital Ministry Practioners

A/B Testing Made Easy

Do phrases like “A/B testing”, “split testing” and “conversion rate optimization” overwhelm you? Fear no more.

We’re breaking down the basics of A/B testing to make it easy and doable for you, starting today!

Intro to Google Analytics

Website data is key for successful online fundraising and marketing. For example, do you know how visitors are finding and interacting with your website and digital campaigns? Analyzing this data will help you make informed decisions when improving your online presence, launching new fundraising campaigns and measuring engagement strategies.

Digital Hospitality Guide for Churches

Many new visitors will visit your church website, listen to sermon archives and check out your social media pages long before Sunday rolls around. Within a matter of seconds, your online presence can make or break an individual’s experience with your church.

Google Ads Grant Guide

The Google Ads Grant program is more than free clicks. It's in-kind advertising that has the potential to significantly multiply your impact. Google’s powerful search engine enables nonprofits to increase awareness, recruit volunteers, promote upcoming events and boost donations.

Facebook Guide for Nonprofits

Facebook is a necessity when it comes to digital strategy. It’s a robust tool that allows you to cultivate a community of followers where they already hang out, look for recommendations, and consume information – several times a day apparently.

Is your ministry GDPR compliant?

Not sure how the new General Data Protection Regulations (GDPR) will affect your ministry? In this guide you'll learn: What GDPR is and how it may affect you, what the penalties are for noncompliance, how to quickly assess your risk, and what you can do to prepare.

Donor Engagement Retargeting Guide

What if every person who visited your website signed up for a newsletter, attended an event, volunteered, or donated? Can you imagine the impact you would be able to have?

For most nonprofits the opposite is closer to reality. With the average conversion rate hovering at 1%, you are likely seeing 99% of your visitors leave without engaging at all. If that sounds familiar this guide is for you.