Last week I was at the Gospel Rescue Mission Fellowship's annual conference at The Cove in Asheville, North Carolina. One of the keynote speakers was Andrew Brunson — the American pastor who spent two years in a Turkish prison, much of it in solitary confinement, on fabricated charges. He talks …

Most people use AI the same way they used Google — type a question, get an answer, move on. That's useful, but it barely scratches the surface of what's possible. The capability most people overlook? Skills. Skills have been part of AI agents for a while, and they remain one of the most …

I spent last week at the Missional AI Global Summit in Silicon Valley. In three short days, I met a lot of amazing people, had a lot of good conversations, and wrestled with some big questions about the future of AI. I'll be processing these learnings for some months to come, I'm sure, but I wanted …

In my last post, I argued that a ministry that implements AI well does not replace people — it reassigns them to the work that actually requires them. Today I want to go deeper on something that's underneath that question for a lot of people. "What happens to my value if a machine can do what I …

Ministry leaders carry a heavy burden: limited resources, high expectations, and the constant pressure to show results. Most strategies tell you to get more — more donors, more clicks, more output. But what if the most powerful growth principle runs in the opposite direction? In The Go-Giver by Bob …

There's a question I get asked almost every time I speak to a room of ministry leaders about AI. It comes out in different ways, but it's always the same question underneath: "Isn't this just replacing people?" I understand why they ask. The headlines are relentless. Every week, there's a new story …

Thanks to IronClaw, I've been using AI autonomous agents for about a month now, and some of it is genuinely remarkable. Every morning, I wake up to new recommendations sitting in my inbox. Mind you, not responses to requests I made, but proactive suggestions for moving my goals forward. It …

Most ministry leaders know AI is no longer a future consideration — it's here, and it's reshaping how organizations reach people at scale. But for many, the harder question isn't whether to adopt AI; it's how to do it in a way that stays true to your mission, protects your people, and actually …

More efficiency. More capacity. More impact — with less time and fewer resources. The pitch sounds like exactly what every ministry leader needs. So your team started experimenting. Someone subscribed to ChatGPT. Another person uses it to draft emails. A few tools were tested, a few workflows were …

Thousands of families are searching for classical education — and coming up empty. That was the problem Humanitas Institute set out to solve. But having a big vision is only the beginning; without the right digital foundation, even the best ideas stall. In this post, we're sharing how the Ministry …

As a ministry leader, you wear many hats—visionary, communicator, strategist. But when your website becomes one more roadblock instead of a tool for mission, something is broken. Your digital presence shouldn’t be a source of frustration. Yet for many ministries, even the simplest website updates …

Ministry leaders are passionate about fulfilling their mission—but in today’s digital world, passion alone isn’t enough. It’s easy to feel like you’re doing all the right things—publishing meaningful content, sending emails, launching campaigns—yet not seeing the fruit you expected. Are people …

For ministry leaders today, your website is often the first impression people have of your work. Whether they’re exploring your mission, reading a devotional, or considering a donation, their experience with your site can shape their decision to engage—or leave. Unfortunately, many ministries find …

Jesus’ command in Matthew 28:19–20 is clear: “Go therefore and make disciples of all nations…teaching them to observe all that I have commanded you.” That calling hasn’t changed—but how we carry it out has never had more opportunity. Today, millions of people turn to the internet with spiritual …

In today's fast-paced ministry environment, leaders often find themselves juggling numerous responsibilities, striving to expand their reach and deepen their impact. However, the path to sustainable growth isn't about doing more—it's about focusing on what matters most. This principle is …

At the 2025 Digital Ministry Conference, leaders gathered to explore innovative ways to expand their ministry’s digital impact. One of the most thought-provoking sessions, From Text to Voice: How Truth for Life is Using Voice Cloning, featured Mike Costlow, Director of Operations and Human …

Artificial intelligence (AI) is rapidly transforming industries, and ministry is no exception. From automating administrative tasks to enhancing engagement with digital communities, AI presents exciting opportunities—but also significant ethical and theological questions. At the Digital Ministry …

At the Digital Ministry Conference, Josh Kashorek, Marketing Director at Five Q, led a transformative session titled “ How to Get a 360° View of Your Audience .” This session offered ministry and nonprofit leaders a roadmap to overcome data challenges, connect with their audiences more effectively, …

In today’s digital landscape, ministries and nonprofits must be intentional about how they engage their audience online. At the Digital Ministry Conference, Chris Martin with Moody Global led an insightful session titled “Using Data to Drive Your Social Media Strategy,” where he unpacked the power …

Storytelling is one of the most powerful tools ministries and nonprofits can use to inspire action. But there’s a key ingredient many organizations overlook—data. When used correctly, data can transform a simple story into an unforgettable message that moves people to give, volunteer, and engage. …

The Digital Ministry Conference is your opportunity to connect with nonprofit and ministry leaders who are shaping the future of digital impact. Through engaging sessions and two roundtable discussions, you’ll gain practical strategies and fresh ideas to take back to your organization. Through …

The Digital Ministry Conference is your chance to equip your team with the latest strategies to expand your digital impact. For a limited time, get 4 tickets for the price of 3—bring your whole team and implement learnings together! Your team will experience and come away with the following:  ✅ …

The Digital Ministry Conference is a pre-event to the NRB convention happening on Monday, February 24, 2025, at the Gaylord Texan in Grapevine, Texas. With being less than one month out, we encourage you to ensure you and your team are registered!  Check out the information below for a snapshot of …

The Digital Ministry Conference is a pre-event to the NRB convention happening on Monday, February 24, 2025, at the Gaylord Texan in Grapevine, Texas. With being one month out, we encourage you to ensure you and your team are registered! Check out the information below for a snapshot of the thought …

The rise of generative AI has brought a significant opportunity for ministries to get more efficient and expand their impact. Like any new technology, it also comes with notable risks and concerns. This a rapidly changing field to the point that by the time I am finished writing this article, more …

The Search Engine Optimization (SEO) industry is transforming in a profound way due to the rise of generative AI technologies. Before you panic, SEO is not going away anytime soon. We are, however, seeing some of the most dramatic shifts in recent history. The three changes that we expect to have …

If you need more reasons to attend the 2023 Digital Ministry Conference, we’ve got three more for you. We are thrilled to announce that this week we’ve added Feleceia Wilson from He Gets Us and The Chosen, Jay Cordova from Computers in Ministry, and Jon Hirst from SIL International to the speaker …

The use of Artificial Intelligence (AI) is exploding right now. Thanks to the popularization of ChatGPT we are seeing an increase in the use of AI that goes well beyond content creation. AI is being used in ads, programming, graphic design, content writing, customer support (chatbots) and this …

There are a lot of opportunities out there to learn, grow, and equip your team. We believe that for those in ministry, the Digital Ministry Conference, at the NRB Convention on May 22, in Orlando,  offers a uniquely valuable experience that you won’t get anywhere else. Here’s five reasons why you …

Page speed has a wide ranging impact on both user experience, and on key ministry metrics. Some these factors include awareness, engagement, conversion rates, retention and so much more. Google has made both Page Speed and Core Web Vitals (impacted by page speed) prominent factors in their ranking …

The West Forth Worth Center for Hope partnered with Five Q to develop their new website. They were in need of a fresh design and a simple CMS that would provide an excellent user experience both from an admin side (making it very easy to keep their website up to date) and from the point of view of …

Last week Google Announced that Search Console Insights now supports GA4. Google Search Console Insights, if you’re not familiar with it, gives you a high level view of how your content is performing based on data within the Google Search Console.  To find the search console insights simply log …

I always enjoy looking at the way major tech companies handle different challenges on the web or in apps, specifically how they handle personalization, automation and machine learning. It’s very easy to think that the digital world runs exclusively on algorithms, and to some extent it does, but …

A few weeks ago a friend shared this research with me. The report has a lot of valuable information and I highly recommend taking the time to read through it. A key takeaway from the research is that for people over the age of 35 the EB Garamond font makes for the fastest read on screens (as in …

With the introduction of GA4 Google added “Explorations”. This is one of the most powerful (and most intimidating) options in GA4 for diving into your data and surfacing new insights. When you first login and select “explore” from the navigation you’ll be greeted with several options ranging from …

When interacting with ministry leaders, I often get asked the question “does SEO still matter for my ministry?” Sometimes there’s further subtext, such as “can I even get traffic from Google given that I’m a faith based organization?” Spoiler alert the answer is yes, SEO still matters, and yes, you …

A/B testing is one of the most powerful tools for multiplying your impact. It’s also one of the most underutilized, and in many cases misunderstood tactics. In many respects success all comes down to your “why” when testing, or to put it into scientific terms, you need a hypothesis if you expect to …

Ok, so Robots Tags aren’t really a secret… but they are often overlooked or worse misused. In January Google released a new Robots Tag, especially for media producers, so if your ministry has a Podcast, or audio sermons etc. you might want to take a closer look. Given that there is a new tag, we’re …

For those of you who are not already familiar with the Google Ads Grant you should look into it. Google offers $10,000 a month of in kind advertising through their search ads. You can get a primer on leveraging the Google Ads Grant for your ministry by checking out this episode of the ministry at …

If you haven’t upgraded to GA4 (the latest version of Google Analytics) yet, you may have seen a note the last time you logged in that “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google …

You may have seen earlier this year that Meta announced a new Pages experience for nonprofits. If you missed it would be worth reading through the whole announcement, there are a fair amount of changes listed there, and we’re only going to highlight 3 items.  If you’ve been following Meta …

Google Analytics is one of the most important tools for nonprofit marketers to understand website visitors and their behavior. From ecommerce tracking to funnel visualization, Google Analytics provides marketers with all of the data they could possibly need to know how marketing materials are …

Podcasting is taking the world by storm with organizations of every kind sharing their knowledge, stories, and impact with listeners. So it leaves us wondering… What benefits do podcasts offer nonprofit organizations? We’ve done the research and we’re sharing the most important data in this short …

Welcome to part 2 of our Facebook Advertising for Nonprofits mini-series; if you missed the first post, check it out here. We’ll be providing insights into targeting donors on Facebook along with real-life examples, so stay tuned for more on this topic over the next week! You may have been thinking …

It’s well known that Facebook is a favorite social platform for millions of people all over the globe. But did you know that Facebook can be especially powerful for multiplying your nonprofit’s impact? This is because of the platform’s popularity - you can reach a variety of different audiences …

As a ministry leader, you are most likely responsible for a wide range of areas, marketing, communications, social media, email, SEO, paid media, grant writing, and who knows what else. It can be overwhelming, to say the least, and we regularly hear from ministry leaders, especially in the digital …

If you have upgraded to Google Analytics 4 (GA4) you may have noticed under the engagement section, a “Stickiness” report. This report is labeled with “DAU/MAU”, “DAU/WAU” and “WAU/MAU”. You’d be forgiven for overlooking this report, as these formulas look like gibberish to most of us, but hidden …

The internet has been abuzz with talk about “Core Web Vitals” and Google’s anticipated June algorithm update. You can be forgiven for not having heard the chatter or paying attention if you’re not a technical person that lives in optimization reports or server settings, it’s a rather technical …

Building your email list is a fundamental part of growing your ministry. Whether it’s sharing the gospel or building relationships with potential donors you need a way to communicate with people and email is still one of the best ways to do that digitally. Growing your email list isn’t just a …

As a nonprofit organization, it’s critical to continue to grow and retain your donor base. This may seem like a daunting task, but it’s easier than you think. The number one thing you need to gain new donors online is engagement. Think about it, if someone visits your website and never comes back …

Many people are put off by the idea of using pop-ups, and for good reason, pop-ups have been abused across the Internet for years, leaving people with a bad experience and a negative view of them, as a result we get frequent questions like, "do pop-ups really work?" Or "Can't I get the same results …

You may or may not have heard of #GivingTuesdayNow. It was announced only a few days ago, as a day of generosity to help nonprofits deal with the economic impact stemming from the COVID-19 pandemic. This is likely both exciting for you and a little bit stressful. Exciting because a lot of …

Did you know visitors only read 20% of the words on your website? It’s true. We skim, scroll and breeze right by important information that doesn’t grab our attention and pull us in quickly. This means you have to nail the copy on your website, landing pages, ads and emails if you want people to …

It’s August! Summer is coming to a close, schools are preparing for their students, and stores are setting up autumn decorations. You know what that means… It’s time to start planning year-end campaigns! Here at Five Q, we believe in planning ahead. Our digital experts know how important year-end …

Thank you for keeping up with our mini-series Facebook Advertising for Nonprofits! We hope it has been valuable and helpful as you hone in your social media strategy. If you haven’t already, download our guide, “ Demystifying Facebook Audiences" for free to learn everything you need to know about …

If you haven’t read through the first and second pieces of our Facebook Advertising for Nonprofits mini-series, click the links above! In this section, we will be discussing how to best use the Facebook Pixel to target your audience beyond standard demographics. Stay tuned for our fourth and final …

Smart speakers and other voice devices are everywhere. It’s highly likely that most people you know have at least one voice-enabled device such as an Amazon Echo or even an iPhone with Siri. You probably have your own, too! Every day, more and more people expect to find information by simply …

If you’ve ever checked the sources of your online fundraising efforts, you’re aware that email continues to be the strongest driver of donations for just about any type of organization. Perhaps you are not seeing growth in your email list... Or worse, it’s shrinking. Luckily, we have some fantastic …

How many times have you wished you could know what makes your audience click? What makes them stay on your website, read your content, and share your videos? What if you could anticipate their next move? We have wonderful news: A/B testing can grant your wish to know exactly what your audience …

Google Analytics is an amazing tool- it can track your website visitors and put out hundreds of reports based on their activity on your site. However, having tons of reports at your fingertips can be extremely overwhelming, so we’ll break it down for you so you can get in and get the data you need …

According to the Kleiner Perkins 2018 Internet Trends report, on average, people spend nearly 6 hours a day on digital media. Even more interesting is that 3.3 of those hours are spent on mobile devices. That’s a lot of time online! As a church or ministry, this presents an exciting opportunity for …