A few weeks ago a friend shared this research with me. The report has a lot of valuable information and I highly recommend taking the time to read through it. A key takeaway from the research is that for people over the age of 35 the EB Garamond font makes for the fastest read on screens (as in …

With the introduction of GA4 Google added “Explorations”. This is one of the most powerful (and most intimidating) options in GA4 for diving into your data and surfacing new insights. When you first login and select “explore” from the navigation you’ll be greeted with several options ranging from …

When interacting with ministry leaders, I often get asked the question “does SEO still matter for my ministry?” Sometimes there’s further subtext, such as “can I even get traffic from Google given that I’m a faith based organization?” Spoiler alert the answer is yes, SEO still matters, and yes, you …

A/B testing is one of the most powerful tools for multiplying your impact. It’s also one of the most underutilized, and in many cases misunderstood tactics. In many respects success all comes down to your “why” when testing, or to put it into scientific terms, you need a hypothesis if you expect to …

Ok, so Robots Tags aren’t really a secret… but they are often overlooked or worse misused. In January Google released a new Robots Tag, especially for media producers, so if your ministry has a Podcast, or audio sermons etc. you might want to take a closer look. Given that there is a new tag, we’re …

For those of you who are not already familiar with the Google Ads Grant you should look into it. Google offers $10,000 a month of in kind advertising through their search ads. You can get a primer on leveraging the Google Ads Grant for your ministry by checking out this episode of the ministry at …

If you haven’t upgraded to GA4 (the latest version of Google Analytics) yet, you may have seen a note the last time you logged in that “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google …

You may have seen earlier this year that Meta announced a new Pages experience for nonprofits. If you missed it would be worth reading through the whole announcement, there are a fair amount of changes listed there, and we’re only going to highlight 3 items.  If you’ve been following Meta …

Google Analytics is one of the most important tools for nonprofit marketers to understand website visitors and their behavior. From ecommerce tracking to funnel visualization, Google Analytics provides marketers with all of the data they could possibly need to know how marketing materials are …

Podcasting is taking the world by storm with organizations of every kind sharing their knowledge, stories, and impact with listeners. So it leaves us wondering… What benefits do podcasts offer nonprofit organizations? We’ve done the research and we’re sharing the most important data in this short …

Welcome to part 2 of our Facebook Advertising for Nonprofits mini-series; if you missed the first post, check it out here . We’ll be providing insights into targeting donors on Facebook along with real-life examples, so stay tuned for more on this topic over the next week! You may have been …

It’s well known that Facebook is a favorite social platform for millions of people all over the globe. But did you know that Facebook can be especially powerful for multiplying your nonprofit’s impact? This is because of the platform’s popularity - you can reach a variety of different audiences …

As a ministry leader, you are most likely responsible for a wide range of areas, marketing, communications, social media, email, SEO, paid media, grant writing, and who knows what else. It can be overwhelming, to say the least, and we regularly hear from ministry leaders, especially in the digital …

If you have upgraded to Google Analytics 4 (GA4) you may have noticed under the engagement section, a “Stickiness” report. This report is labeled with “DAU/MAU”, “DAU/WAU” and “WAU/MAU”. You’d be forgiven for overlooking this report, as these formulas look like gibberish to most of us, but hidden …

The internet has been abuzz with talk about “Core Web Vitals” and Google’s anticipated June algorithm update. You can be forgiven for not having heard the chatter or paying attention if you’re not a technical person that lives in optimization reports or server settings, it’s a rather technical …

Building your email list is a fundamental part of growing your ministry. Whether it’s sharing the gospel or building relationships with potential donors you need a way to communicate with people and email is still one of the best ways to do that digitally. Growing your email list isn’t just a …

As a nonprofit organization, it’s critical to continue to grow and retain your donor base. This may seem like a daunting task, but it’s easier than you think. The number one thing you need to gain new donors online is engagement. Think about it, if someone visits your website and never comes back …

Many people are put off by the idea of using pop-ups, and for good reason, pop-ups have been abused across the Internet for years, leaving people with a bad experience and a negative view of them, as a result we get frequent questions like, "do pop-ups really work?" Or "Can't I get the same results …

You may or may not have heard of #GivingTuesdayNow . It was announced only a few days ago, as a day of generosity to help nonprofits deal with the economic impact stemming from the COVID-19 pandemic. This is likely both exciting for you and a little bit stressful. Exciting because a lot of …

Did you know visitors only read 20% of the words on your website? It’s true. We skim, scroll and breeze right by important information that doesn’t grab our attention and pull us in quickly. This means you have to nail the copy on your website, landing pages, ads and emails if you want people to …

It’s August! Summer is coming to a close, schools are preparing for their students, and stores are setting up autumn decorations. You know what that means… It’s time to start planning year-end campaigns! Here at Five Q, we believe in planning ahead. Our digital experts know how important year-end …

Thank you for keeping up with our mini-series Facebook Advertising for Nonprofits ! We hope it has been valuable and helpful as you hone in your social media strategy. If you haven’t already, download our guide, “ Demystifying Facebook Audiences " for free to learn everything you need to know about …

If you haven’t read through the first and second pieces of our Facebook Advertising for Nonprofits mini-series, click the links above! In this section, we will be discussing how to best use the Facebook Pixel to target your audience beyond standard demographics. Stay tuned for our fourth and final …

Smart speakers and other voice devices are everywhere. It’s highly likely that most people you know have at least one voice-enabled device such as an Amazon Echo or even an iPhone with Siri. You probably have your own, too! Every day, more and more people expect to find information by simply …

If you’ve ever checked the sources of your online fundraising efforts, you’re aware that email continues to be the strongest driver of donations for just about any type of organization. Perhaps you are not seeing growth in your email list... Or worse, it’s shrinking. Luckily, we have some fantastic …

How many times have you wished you could know what makes your audience click? What makes them stay on your website, read your content, and share your videos? What if you could anticipate their next move? We have wonderful news: A/B testing can grant your wish to know exactly what your audience …

Google Analytics is an amazing tool- it can track your website visitors and put out hundreds of reports based on their activity on your site. However, having tons of reports at your fingertips can be extremely overwhelming, so we’ll break it down for you so you can get in and get the data you need …

According to the Kleiner Perkins 2018 Internet Trends report, on average, people spend nearly 6 hours a day on digital media. Even more interesting is that 3.3 of those hours are spent on mobile devices. That’s a lot of time online! As a church or ministry, this presents an exciting opportunity for …