Google AI Max Search Campaigns

Advertising Charts and Graphs

Google launched AI Max for Search Campaigns—a fundamental shift in how digital advertising works.

Advantages of using AI Max:

  • Typically see 14% more conversions or conversion value at similar cost-per-acquisition (CPA) or return on ad spend (ROAS).
  • Uses "broad match and keywordless technology" to find relevant search queries that campaigns would otherwise miss, learning from existing keywords, creative assets, and URLs to expand reach intelligently.
  • Captures "net-new queries", which are people you never knew were searching for what you offer.
  • New brand controls and location targeting ensures your ads appear in appropriate contexts.

Complete this form if you want to explore more about how AI Max can transform your digital outreach and multiply kingdom impact.