6 Rules of Employee Engagement - Ken Coleman with Ramsey Solutions

Ken Coleman is America’s Career Coach, the #1 national bestselling author of The Proximity Principle and From Paycheck to Purpose, and host of The Ken Coleman Show. Ken helps people discover what they were born to do and provides practical steps to make their dream job a reality. During this talk given at the Digital Ministry Conference in the spring of 2022, Ken spoke about the 6 rules of employee engagement and gave lots of practical tips about how to ensure employees feel valued, cared for, and passionate about their work.

The Purpose Rule: Your people should be using what they do best to do work they love to produce results that matter to them. This rule can be broken down into three parts. First, “using what they do best” talks about talent, then “work they love” deals with passion. Third, “matter to them” is about mission. According to this first rule, talent, love and mission are all an integral part of discovering purpose in the workplace.

The Expectation Rule: Your people will know what to do, how to do it, and how their results will be measured. After you show people how to do it, the most important step in this rule is that people know how results will be measured. People want to know if they’re winning or losing. Stop coddling them.

The Relationship Rule: Your people must feel cared for by their leader and connected to their team. There are two simple questions that can be used to build relationships in the workplace: How are you doing? How can I help you win in your role? If these questions are asked genuinely and with intentionality, it can help people to feel cared for and valued by their leader.

The Recognition Rule: Your people must be recognized publicly and privately for their attitude, effort and contribution. Private recognition deals with the one-on-one part of a relationship. Public acknowledgement of people’s achievements and successes is what happens in front of the rest of the team. One way that public recognition is done at Ramsey Solutions is during leadership meetings, they will do popcorn shout-outs as a way to encourage one another and point out the areas where they see others winning.

The Growth Rule: Your people must be challenged to learn new skills and step into new roles. This rule is not about promotion, it’s about giving people an opportunity to progress. If you don’t give people a ladder, they’ll leave and advance their life on their own

The Crusade Rule: Your people must see how their work is part of a cause greater than themselves. This is one of the most important rules and ties closely with the first rule. When people can see the value of their work, they can understand the bigger picture.

To learn more about each of these rules of employee engagement, listen to the entirety of episode #68 of the ministry at scale podcast.


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