The Rise of Sustainable Giving - Dave Raley with Imago Consulting

Dave Raley of Imago Consulting works with nonprofit and business leaders to help them grow revenue profitably. His mission is to help nonprofits and businesses identify and understand opportunities, develop new strategies, and launch new products and initiatives.

In this episode of The Ministry of Scale podcast, Chad Williams interviews Dave whose upcoming book, The Rise of Sustainable Giving, explores how the subscription economy model is transforming nonprofit fundraising. Raley draws parallels between the widespread adoption of subscription services (like Netflix or Spotify) and the increasing comfort with recurring donations. He explains how organizations can tap into this trend by creating a strong recurring giving program.

Dave outlines foundational steps for nonprofits to build these programs effectively. First, nonprofits need internal focus on recurring giving—assigning someone responsible for its growth. He stresses that nonprofit tech stacks, especially CRM and donation platforms, should support scalable and ongoing donor engagement. He also highlights that recurring donations, unlike one-time gifts, benefit from a well-communicated value proposition, showing donors the long-term impact of their support. By building strong, personalized donor relationships, nonprofits can see exponential growth in recurring giving.

Listen to the full episode for more great insights.

Recommended Resources:

sustainablegiving.org

Dave on LinkedIn