Bott Radio Network Uses Journity to Connect Nationwide

The right message to the right audience.

Organization​:
Bott​ ​Radio​ ​Network,​ ​Overland​ ​Park,​ ​Kansas

Situation:​
The​ ​Bott​ ​Radio​ ​Network​ ​reaches​ ​60​ ​million​ ​people​ ​around​ ​the​ ​nation​ ​with​ ​more than​ ​118​ ​stations​ ​in​ ​15​ ​states.​ ​The​ ​network​ ​needed​ ​a​ ​way​ ​to​ ​convert​ ​one-time listeners​ ​into​ ​long​ ​term​ ​fans​ ​while​ ​supporting​ ​its​ ​ministry​ ​partners.

Solution​:
Use​ ​Journity​ ​to​ ​gather​ ​listeners’​ ​contact​ ​information​ ​and​ ​build​ ​relationships​ ​with them.

Results:​

  • One​ ​simple​ ​promotion​ ​captured​ ​400​ ​new​ ​contacts​ ​in​ ​10​ ​days
  • Flexible​ ​platform​ ​for​ ​creating​ ​promotions​ ​quickly
  • Responsive,​ ​collaborative​ ​customer​ ​support