In this guide you'll learn
What you measure, you improve
Website data is key for successful online fundraising and marketing.
Do you know how visitors are finding and interacting with your website and digital campaigns? Analyzing this data will help you make informed decisions when improving your online presence, launching new fundraising campaigns and measuring engagement strategies.
- Why understanding your data matters
- Advanced settings in Google Analytics that are a must for marketers
- What key metrics to track in order to reach organizational goals
- Necessary reports to tell you how well your campaigns are performing
- How to spot trends even if you're not a "data person"