Facebook Advertising for Nonprofits: Why is Facebook Such a Big Deal for Nonprofits?

It’s well known that Facebook is a favorite social platform for millions of people all over the globe. But did you know that Facebook can be especially powerful for multiplying your nonprofit’s impact? This is because of the platform’s popularity - you can reach a variety of different audiences interested in your cause anywhere around the world!

Over the next few weeks, we’ll be unveiling a short blog series on how to target your audience on Facebook. We have several great tips (and examples from real nonprofits) in store for you, so stay tuned! To kick off our mini-series on Facebook Advertising for Nonprofits, check out the stats below.

Here are a few important statistics about Facebook to consider:

• 79% of Americans use Facebook.
• 53% of Americans use Facebook “several times a day.”
• Over 1.5 billion people are active on Facebook.
• The average user visits Facebook eight times per day. (That’s eight opportunities to make a meaningful connection with your audience.)

A thoughtful and well-executed Facebook strategy is a necessity for nonprofits to target your engaged audience, expand your reach to new audiences, increase donations and recruit volunteers! Think of all of the people you could connect with on a site they already visit often; imagine the reach of your message with a solid Facebook strategy.

There’s more to it than a nice profile picture and contact information. We’re here to help you make the most of this powerful platform and turn your goals into reality!

Get started today by reviewing our most popular guide, “Demystifying Facebook Audiences”. Download it for free and learn how to utilize Facebook audiences to increase your online fundraising.