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Category: Digital Trends

Can you love your neighbor… with fonts?

Digital Trends | June 15, 2022
A few weeks ago a friend shared this research with me. The report has a lot of valuable information and I highly recommend taking the time to read through it. A key takeaway from the research is that for people over the age of 35 the EB Garamond font makes for the fastest read on screens (as in …

How to Explore Your Data with GA4

Digital Trends | June 8, 2022
With the introduction of GA4 Google added “Explorations”. This is one of the most powerful (and most intimidating) options in GA4 for diving into your data and surfacing new insights. When you first login and select “explore” from the navigation you’ll be greeted with several options ranging from …

Does SEO Still Matter for your Ministry?

Digital Trends | May 25, 2022
When interacting with ministry leaders, I often get asked the question “does SEO still matter for my ministry?” Sometimes there’s further subtext, such as “can I even get traffic from Google given that I’m a faith based organization?” Spoiler alert the answer is yes, SEO still matters, and yes, you …

The “why” matters for A/B Testing too

Digital Trends | May 12, 2022
A/B testing is one of the most powerful tools for multiplying your impact. It’s also one of the most underutilized, and in many cases misunderstood tactics. In many respects success all comes down to your “why” when testing, or to put it into scientific terms, you need a hypothesis if you expect to …

It’s time to upgrade to GA4, and here’s why

Digital Trends | April 14, 2022
If you haven’t upgraded to GA4 (the latest version of Google Analytics) yet, you may have seen a note the last time you logged in that “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google …

The New Google Analytics & Why it Matters

Digital Trends | December 5, 2021
Google Analytics is one of the most important tools for nonprofit marketers to understand website visitors and their behavior. From ecommerce tracking to funnel visualization, Google Analytics provides marketers with all of the data they could possibly need to know how marketing materials are …

Podcasting for Nonprofits

Digital Trends | October 7, 2021
Podcasting is taking the world by storm with organizations of every kind sharing their knowledge, stories, and impact with listeners. So it leaves us wondering… What benefits do podcasts offer nonprofit organizations? We’ve done the research and we’re sharing the most important data in this short …

Which is Better Optimization or Innovation?

Digital Trends | May 27, 2021
As a ministry leader, you are most likely responsible for a wide range of areas, marketing, communications, social media, email, SEO, paid media, grant writing, and who knows what else. It can be overwhelming, to say the least, and we regularly hear from ministry leaders, especially in the digital …

Does WAU/MAU Matter for Your Ministry?

Digital Trends | May 4, 2021
If you have upgraded to Google Analytics 4 (GA4) you may have noticed under the engagement section, a “Stickiness” report. This report is labeled with “DAU/MAU”, “DAU/WAU” and “WAU/MAU”. You’d be forgiven for overlooking this report, as these formulas look like gibberish to most of us, but hidden …

Core Web Vitals for Non-Techies

Digital Trends | April 20, 2021
The internet has been abuzz with talk about “Core Web Vitals” and Google’s anticipated June algorithm update. You can be forgiven for not having heard the chatter or paying attention if you’re not a technical person that lives in optimization reports or server settings, it’s a rather technical …

Are Challenges the New Free Download?

Digital Trends | March 30, 2021
Building your email list is a fundamental part of growing your ministry. Whether it’s sharing the gospel or building relationships with potential donors you need a way to communicate with people and email is still one of the best ways to do that digitally. Growing your email list isn’t just a …

The Number 1 Thing You Need to Get New Donors Online

Digital Trends | March 23, 2021
As a nonprofit organization, it’s critical to continue to grow and retain your donor base. This may seem like a daunting task, but it’s easier than you think. The number one thing you need to gain new donors online is engagement. Think about it, if someone visits your website and never comes back …

Using Pop-ups Can Increase Email Signups 175%

Digital Trends | February 9, 2021
Many people are put off by the idea of using pop-ups, and for good reason, pop-ups have been abused across the Internet for years, leaving people with a bad experience and a negative view of them, as a result we get frequent questions like, "do pop-ups really work?" Or "Can't I get the same results …

5 Tips To Take Advantage of #GivingTuesdayNow

Digital Trends | April 2, 2020
You may or may not have heard of #GivingTuesdayNow . It was announced only a few days ago, as a day of generosity to help nonprofits deal with the economic impact stemming from the COVID-19 pandemic. This is likely both exciting for you and a little bit stressful. Exciting because a lot of …

Getting a Head Start on Year-End Campaigns

Digital Trends | August 8, 2019
It’s August! Summer is coming to a close, schools are preparing for their students, and stores are setting up autumn decorations. You know what that means… It’s time to start planning year-end campaigns! Here at Five Q, we believe in planning ahead. Our digital experts know how important year-end …

A/B Testing for Nonprofits

Digital Trends | June 4, 2019
How many times have you wished you could know what makes your audience click? What makes them stay on your website, read your content, and share your videos? What if you could anticipate their next move? We have wonderful news: A/B testing can grant your wish to know exactly what your audience …

Intro to Google Analytics

Digital Trends | June 1, 2019
Google Analytics is an amazing tool- it can track your website visitors and put out hundreds of reports based on their activity on your site. However, having tons of reports at your fingertips can be extremely overwhelming, so we’ll break it down for you so you can get in and get the data you need …