Scaling Adrian Rogers Without Ever Faking Him | Bobby Lewis

October 29, 20262 min read

Love Worth Finding holds nearly 2,000 sermon transcripts from Adrian Rogers, and the ministry is now using AI to carry that teaching into places he never had the chance to reach. Bobby Lewis, President of Love Worth Finding, returns to Ministry at Scale to share how his team adopted AI under one rule that never bends: Adrian Rogers will never be made to say, do, or appear anywhere he actually didn't.

Key Takeaways

Human First, AI Assisted, Human Last: Bobby built on Five Q's Human-First approach by adding a final step. Nothing goes out unless someone on the Love Worth Finding staff has reviewed and vetted it.

Protect the core, adapt everything else: Love Worth Finding sorts its content into three tiers. Core content (Rogers' own sermons, books, and interviews) is never altered. Derivative content and gateway content (ads and promotions) each have their own guardrails.

Faithful voices, not fake ones: The team trained AI on Rogers' core content to capture five distinct voices, including his preaching, instructional, and devotional styles. One result is a summary of about 500 words for each sermon, used as website metadata and never presented as Rogers himself.

One sermon, a week of discipleship: Bobby's advice to pastors is to turn Sunday's sermon into three to five devotionals and a small group Bible study. The AI draws only from the sermon itself and pulls in no outside sources.

Build architects, not operators: A new three-person Ministry Solutions and Technology team meets with Bobby every other week. They design better workflows for program teams, then hand day-to-day operation back to those teams.

Earn trust through transparency: A board working group reviewed and approved the ministry's AI governance policies. Love Worth Finding then published a public AI commitment on its website and added governance requirements to its employee manual.

Green, yellow, or red: Bobby calls himself an idea factory, so his team grades every idea as green (go), yellow (still in discussion), or red (not ready yet). The team, not the president, decides how much moves forward.

If you lead a ministry built on a founder's legacy, or you're weighing how to bring AI into your organization without losing what makes it unique, this conversation gives you a tested path forward. Bobby shares how Love Worth Finding protects its core message while multiplying its reach, plus simple first steps any pastor can take this week. Listen to the full episode now.

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