Using AI Chat for Ministry
Using AI Chat for Ministry
Featuring Chase Cappo, Director of Enterprise AI Division, and Brianne Shaw, Senior Product Marketing Manager, with Gloo AI
Recorded live at the Digital Ministry Conference 2025.
In this inspiring and practical session from the 2025 Digital Ministry Conference, Brianne Shaw and Chase Cappo from Gloo AI unpack the remarkable ways ministries are already using conversational AI to deepen engagement, spark gospel conversations, and meet people in their moment of need. Framed around three key questions—Is AI good or bad? What can it do? And how can my ministry use it?—this session moves quickly from theory to testimony.
You’ll hear powerful praise reports from ministries like Hope with God, KCBI Radio, Answers in Genesis, and One Community Church—each showing how AI chat tools are driving real kingdom impact. From tens of thousands of gospel-centered interactions to smarter resource recommendations and emotionally attuned fundraising strategies, this isn’t a conversation about the future—it’s happening now.
For digital marketers, pastors, and ministry leaders, this session is packed with valuable insights:
- Why AI chat is more effective than search bars at starting deep, gospel-centered conversations
- How ministries are using AI to surface real-time needs like anxiety, spiritual doubt, and assurance of salvation—and respond with timely resources
- Creative applications like student outreach through QR codes and real-time sermon video integrations
- How AI chat reveals hidden data trends to shape content, donor appeals, and resource creation
Don’t miss this podcast if you’re exploring how AI fits into your ministry. You’ll walk away with fresh vision, tested strategies, and encouragement to step into innovation with integrity—anchored in Scripture, human flourishing, and the Great Commission.
Resources Mentioned in the Session:
KCBI Radio – Listener-Supported Christian Station
Answers in Genesis AI Assistant
Connect with Chase and Brianne:
LinkedIn: Chase Cappo
LinkedIn: Brianne Shaw