Northwestern Media and Journity: Making the Right Connections
When Carl Bliss, Interactive Media Manager at Northwestern Media, couldn’t find
the technology to strategically connect with listeners of his organization’s radio
stations, he decided to build it himself. Fortunately, he didn’t get too far into the process before finding Journity.
Help Northewestern Media Build Stronger Connections With Their Listeners
Carl Bliss manages digital properties for the Christian radio network which owns 15
stations around the Midwest. To boost awareness and engagement for the stations,
he needed to make stronger connections with listeners.
“ We knew we were collecting a lot of information about our website visitors,
but we were leaving much of that on the table. I saw Journity as a platform
that we could use to act on that data and get the most appropriate call to
action in front of each site visitor.”
Use Geotargeting to Connect Listeners to the Right Stations
In one campaign, Bliss used Journity to reach prospective listeners in Madison, Wisconsin who were looking for traditional Christmas music on the radio. First, he created a Google adwords campaign targeting people in Madison who were searching online for streaming Christmas music. The ads pointed prospects to Northwestern’s local station LIFE 102.5 which was playing Christmas music around
the clock. Journity handled the next step.
When people clicked on the Google ad and landed on the LIFE 102.5 site, Journity delivered a customized message with a “listen now” button so visitors could hear the station immediately. That instant gratification helped build the station’s audience. “Journity was great at putting that connection together on our website,” comments Bliss. “And it didn’t take a lot of finagling to get it done.”
Personalize Content That Drives Long Term Connections
“The ability to personalize messages with Journity changes the way we’re looking at our sites,” says Bliss. “With Journity we’re able to make connections at just the right moment.”