Facebook is quickly becoming the go-to marketing channel for nonprofits, and for good reason – it offers a treasure trove of data and targeting options. It also has a comparatively low cost for advertising. With all the options available, Facebook’s ad platform can have a steep learning curve if you want to get the most out of your budget.
Watch this webinar to hear our VP of Partnerships, Scott Anderson, discusses the ins and outs of demystifying Facebook audiences.
What you’ll learn:
- What the Facebook Pixel is & why you should install it
- What types of targeting options are available through Facebook
- Finding your audience on Facebook
- 3 types of audiences that are consistently top performers