Intro to Google Analytics: Driving Marketing Success with Data
Nearly everyone has Google Analytics installed on their websites these days. This free analytics service offers a deep look at what people are doing on your website and a treasure trove of data to help you make the critical decisions needed to boost marketing performance.
The problem is most nonprofit marketers aren’t taking advantage of the advanced features, or worse yet, they aren’t looking at their analytics at all. If you know it's necessary to dig into your data but aren’t sure where to start (or don’t think of yourself as a data person) this webinar is for you.
During this webinar, you'll learn:
- The advanced settings that are an absolute must for marketers.
- Key reports that will tell you exactly how well your campaigns are performing.
- How you can easily spot trends even if you hate math.