Multiply Your Digital Impact

Ensuring your ministry has a strong foundation in the digital space is critical, it’s also getting more challenging than ever. Between Google’s algorithm updates, increased mobile usage, and the rise of voice activated devices (think Amazon Alexa), it’s hard to keep up and to know exactly where to invest your marketing resources to see the biggest impact possible. Five Q has been answering these critical questions for ministries since 2004.

Digital Growth Strategy Website Personalization Websites & Apps

Working With Us Is Different

When you work with us we take a holistic view of your digital presence. We start by making sure your website is fast, secure, and provides a great user experience. We realize digital impact is all about building strong relationships, and to do that we create campaigns that meet your website visitors in every step of the engagement cycle—moving them from first time visitors to long term partners. We leverage our own platform, Journity, to personalize the entire experience and treat your visitors like real people instead of just numbers. Below you’ll find an overview of the stages of user engagement.

Inspire

  • Your Audience: First Time Visitors
  • You need to Grow: Awareness
First time visitors to your website know very little about your organization and your mission, but they are looking for a cause they can connect with on a personal level. In this stage you want to inspire your visitors to come back, by showing them the one thing they need to know about your organization.
Ways We Can Help:
  • Google Ads Grant
  • Facebook/Social Media
  • Content Strategy
  • User Testing

Connect

  • Your Audience: Leads
  • You need to Grow: New Names
In this stage people have responded well to your awareness campaign and know that their values are aligned with your brand’s values. You now need to make a connection so you’re able to deepen the relationship.
Ways We Can Help:
  • Retargeting
  • Website Personalization
  • Digital Products
  • Conversion Rate Optimization

Educate

  • Your Audience: Contacts
  • You need to Grow: Relationship
This is the stage that you show people where they fit into the mission. The content should re-enforce the impact people are having through their partnership with your brand. They should be able to see themselves in the stories you tell.
Ways We Can Help:
  • Email
  • Retargeting
  • Website Personalization

Ask

  • Your Audience: Supporters
  • You need to Grow: Donor/Fundraising
At this stage people have discovered your brand values match their personal values and they’ve spent time learning about your organization and the opportunities they have to live their values through partnership with your brand. Now is the time to ask them to take the next step and put their values into action.
Ways We Can Help:
  • Email
  • Retargeting
  • Website Personalization
  • Donation Forms

Appreciate

  • Your Audience: Partners
  • You need to Grow: Gratitude & Impact
In this stage people have volunteered, donated or raised money for your organization. It is critical to let them know how much they are appreciated, and to re-enforce that their support has an impact.
Ways We Can Help:
  • Email
  • Retargeting
  • Website Personalization
  • Content Strategy